This winter, NHS England is offering funding to share stories about the people, teams and innovations making a difference during one of the NHS’s busiest periods.
 
NHS West and North London is seeking to apply for this funding to showcase the outstanding work taking place across its 13 boroughs.
 
You can help by sharing examples of your work in primary care, including initiatives that improve access and care, reduce waiting times or use innovative approaches to meet increased demand. Sharing these stories will celebrate staff, build public confidence and demonstrate the breadth of work across London’s NHS. 
 
Successful participants will receive support from the ICB’s Communications, Involvement and Insights team, including filming, photography, video editing and more. The resulting content will be published between November 2026 and March 2027.

How to apply

Email a brief description of your story or project, explaining how it supports the NHS response to winter pressures, to wnlicb.communications@nhs.net
 
Application deadline, Tuesday 27 October.